TradeDoubler, a billion dollars?

These announcements always surprise the living daylights out of me. Just reminds me how little we really see of the web. Wow. Good job.

“AOL is acquiring Sweden-based TradeDoubler, a performance marketing company, for €695 million in cash, or about US$900 million.”

AOL to Acquire TradeDoubler for $900 million

General facts



  • Founded in 1999

  • Operations in 18 European markets

  • 344 employees throughout Europe

  • Head quarters in Stockholm

  • Local offices throughout Europe


Business facts



  • Offers online marketing and sales solutions

  • Solutions to B2B and B2C companies

  • Performance-based marketing model

  • Proprietary technology platform



TradeDoubler – About

Categories: web