Looks like today’s topic is link baiting. The word “bait” doesn’t really summon the most flattering connotations. Care for “bait and switch” or “sex baiting”? It’s either that or I visualize a poor, helpless work impaled on a grimy fishing hook being dipped in water. Luckily, that’s not the case here.
As the founders of Google discovered in their infinite wisdom and shining youth, links are the trading currency of the web. It’s an asymmetric bartering economy where good content travels across the internet as links. Linkers get to point their audience to great content and the content creators reap the rewards of traffic (or not).
I think there are a lot of people out there who can really create great content but rarely do people have a combination of marketing skills to match. Those that do end up making a killing and being appreciated as well. Those that don’t have any skills to make great content are tucked away in the dark alleys straddling the grey zone as best they can while reaping the financial rewards. Where does that leave great content producers? Struggling artists perhaps?
Luckily, the successful are shockingly free with their advice so the least you could do is read up!
Traditional Marketing Advice: