The Dip

This book is really small and short to the point of almost regretting its purchase. One thing you take away from this book is that there is no real short cut which is why the “quitting strategy” comes in. For the one thing that matters, the one thing you have potential to excel at, you must give it your everything to be the absolute best, the greatest. The “dip” is that mild cliff that separates the winners from losers and its the point you must go beyond to really succeed. However, how do you know you’re at the right “dip” and not a dead end? Successful people know when to quit or pursue something better. So when are you in a “dip” and when should you quit? Only God knows.


The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin