Thanks for clarifying that. I think SEO would be bull if and only if 90% of the population and many IT executives weren’t clueless about search engines and their importance to business. You obviously “get it” so it might not seem worthwhile to you but it does fulfill a need and we need more ethichal SEOs. I don’t think there would be that many shady SEOs if people weren’t so clueless and at least had a basic understanding.

Sorry if I was being aggressive. I respect your work.

Regards,