I’m the Blogger, She’s the CEO
You know that blogging is going big time when you hire a CEO to manage your portfolio of blogs. The fact that TechCrunch just hired away the Senior Vice President of Mergers and Acquisitions at Fox Interactive Media just makes it that much more amazing.
Stan Schroeder makes a good point at Deep Jive Interests:
It surprises me that he waited so long. I’m totally annoyed by having to even think about stuff that hasn’t got anything to do with producing content. If some marketing guru saw the potential in my site and were ready to take over the promotion/marketing/PR aspects of my site (and the other sites which I’ll be launching, well, very soon (; ) for a portion of the profits, I’d say yes immediately.
TechCrunch is really fortunate (without discounting the hardwork that went in) to gain the traction and reputation that it has. The fact is, there are excellent blogs like Frantic Industries that have everything in place (excellent content, good design, and a passionate writer) and yet haven’t reached its full potential because there’s no one actively marketing it.
It’s the free agent bloggers that are losing the biggest opportunities. It’s practically every other day that I come across well-produced blogs like SMITH Magazine that has excellent content yet seems under trafficked.
Even a blog with decent stats can expect to struggle when it comes to getting it’s worth in monetization schemes simply because advertisers like dealing with a single outlet with the most traffic or at least a good network of content.
Here’s to the free agent bloggers.
Deep Jive Interests » When Does A Blogger Need to Hire a Manager?
Welcome To TechCrunch, Heather
GigaOM » Fox executive new TechCrunch CEO
Deep Jive Interests » When Does A Blogger Need to Hire a Manager?
franticindustries – web 2.0, social networking, IT technology trends. »
HMTKSteve wrote:
Comparing Techcrunch to Frantic Industries is a bit misleading as everything TechCrunch on Digg is elevated to the front page (Digg is one of Techcrunch’s top three referrers of traffic) while everything from Frantic Industries gets buried.
When it comes to tech sites Digg is the promotion tool of choice.
Posted on 18-Mar-07 at 11:45 pm | Permalink
baron wrote:
Wellllll, the world doesn’t revolve around Digg and in terms of quality FI is way better than TC as far as recent posts are concerned.
But that’s the whole point of my post. Quality has nothing to do with how “promoteable” it is.
Posted on 19-Mar-07 at 12:13 am | Permalink
Stan Schroeder wrote:
@Baron: thanks for the kind words. I wasn’t, of course, thinking about my site only – there are lots of great sites out there, and yes, someone with marketing skills could lead some of them to success.
@HMTK: Thanks for the support, but I don’t care much about Digg any more. I just try to do my best to write good articles. Guys like you, Baron, Msaleem, and others, are my marketing! (: BTW, here’s a little something I don’t brag about often: as far as growth goes, FranticIndustries has grown very fast – possibly even faster than TechCrunch. At this point, the site is only 4 months old (:.
Posted on 19-Mar-07 at 12:30 am | Permalink
HMTKSteve wrote:
Yeah, I probably do talk to much about Digg…
Posted on 19-Mar-07 at 12:49 am | Permalink
baron wrote:
HMTK,
We’re all going through withdrawal. The first thing that crosses my mind when I see something good is, “has this been dugg?” It’ll take a while to normalize that. I know it’s the best source of promotion but not everyone is welcome to play…
Stan,
I think it’s good that the blog is still advertising free because you have every chance to do it right and you really don’t need any Digg spikes to sustain your growth (though it would be nice).
That’s the beauty of the internet. You can get banned from anywhere (except google) and at the end of the day, good content will carry you through.
Posted on 19-Mar-07 at 2:10 am | Permalink