Facebook Marketing

Like many books of its kind based on websites, Facebook Marketing spends a lot of time on basic usage with more than ample screenshots. The book is mainly written from the perspective of a person successfully marketing real estate on Facebook. Unfortunately, most of the screenshots are obsolete due to recent interface changes and one of the prime examples of marketing discussed in the book, leveraging network pages is completely irrelevant now that the network page feature has been completely phased out by Facebook.
Of course, if you know nothing about social marketing, this book will teach you the importance of building meaningful social connections within Facebook, leveraging the various social features to get your message out, using Facebook advertising to maximum effect, and what things to avoid if you don’t want to get blocked by Facebook.

Facebook Marketing: Leverage Social Media to Grow Your Business by Steve Holzner