Like all bloggers, every new year brings on a fresh bout of “I shall blog more” syndrome where we trick ourselves into thinking that with the new year we will some how magically be transformed into diligent bloggers that are eager to share our witty insights and soaring intellect with the world at large. We bow and scrape, write out our apologies for neglecting our loyal readers awaiting the next exciting installment with bated breath.

It all starts magnificently. We rediscover the joys of blogging again and may even get back into a regular schedule of posting. Then the well runs dry. We stray to twitter or facebook and look on as other bloggers crank out content. The rich bloggers hire other fresh bloggers while the rest fade away and before you know it it’s another year, saying “maybe this time it’ll be different”.